Friends, I am here to review something unusual: a service. I mean, I do say that I review everything, so I guess this falls under my expansive umbrella. I want to talk to you about MoviePass , which is a new (beta) service that promises “Unlimited” movies in theaters for a flat fee every month.
Let me tell you that I have waited since I was a teenager for such a thing, and have often lamented that it did not exist. I would love to see more movies than just those I am 90% sure that I will like. I would like to do that if for no other reason than to be able to review more movies. To take “risks” without spending a boatload of cash.
When I joined the waiting list for this Beta service (that started in San Francisco in 2011 I believe), I had no confidence that it would ever be successful or (even if it did) make its way to Memphis. I then heard that it had lost a court case, and that it was no more. However, this information was incomplete and partially incorrect!
I got an email in my inbox today announcing that MoviePass was in Memphis, and I was exclusively invited to join. Imagine my excitement! However, I am an adult now and I have learned that when something seems too good to be true, then it probably is too good to be true. So, I did some research.
The way MoviePass works is: 1) they send you a debit card (its technically a Discover card, and yes it is accepted at Malco), 2) you go to theater (you cannot buy tickets in advance), 3) you check in on iOS or Android app to the theater AND movie/showtime you want to see, 4) you use the MoviePass card at the kiosk OR theater counter. This is the compromise that they worked out with the theater chains for this, the third iteration of their service.
This in itself was not a deal-breaker for me, so I checked for further conditions. I then learned that “Unlimited” is kind of a misnomer. You can buy one (1) ticket per day. Ok, that’s not too bad. I can count on one hand the amount of times in my life I have seen two movies or more in a single day. So, I was ready to buy! The cost varies per market, from $29.99 per month to $39.00 per month. That is basically four movies, and the commitment (just for the first year) is annual (though you pay monthly). I would be willing to try it for a year, just to see how it is.
That being said, I had one more question. I contacted chat support, and asked the key question: Can you go see a movie more than once? Their answer? NO. This is ridiculous. Case closed. So you can see one movie a day, but each movie ONLY once? First, not only are there not that many quality movies released per month, there are rarely that many movies released in a month PERIOD. This “Unlimited” moniker goes from being a “sort of” truth to being a patent falsehood.
Stephen says? Pass on MoviePass
Further Thoughts: This is stupid. I can take all the other limitations and rules, but the inability to see a movie more than once makes this service not worth it for me. Maybe if Hollywood was cranking out multiple quality movies a week, but that just isn’t often the case. I probably see about 2 movies a month on average (when you factor in summer, when I see much more than any other time of year), and with this stupid rule it would just not be a good investment.
I am interested in your thoughts! Hit me up in the comments below